Following a 5% decline in revenue, the lingerie company enlisted renowned supermodels to feature in their latest campaign.
In the ever-changing world of fashion trends, some elements stand the test of time, and that includes the legendary Victoria's Secret Angels, who have embodied the brand's allure. However, as of 2021, Victoria's Secret made a significant shift by moving away from its traditional Victoria's Secret Angels to embark on a new journey.
This creative pivot places a strong emphasis on inclusivity and diversity, ushering in a fresh array of female figures to represent this iconic brand. Among these new faces are soccer sensation and activist Megan Rapinoe, as well as the accomplished activist Priyanka Chopra, marking a transformative era for Victoria's Secret.
Gianni North reveals that this transformation even enticed Bella Hadid to return as a model for VS, yet the outcomes were not as economically successful as expected. Reports confirm a five percent drop in the lingerie brand's revenue. So, what's the game plan for Victoria's Secret?
The answer lies in yet another shift, taking a step back toward their alluring and provocative roots in some aspects. Spearheaded by the return of the iconic and longest-serving VS Angel, Adriana Lima, Victoria's Secret is embracing its enchanting past.
